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The sold-out onesie that sparked 1 billion impressions

Taco Bell Taco Shop is an ecommerce destination for branded apparel and accessories. The shop's launch had a spicy press moment: a billion impressions and almost $11 million in earned media coverage across radio, TV, print, web and social. Taco Bell fans were OBSESSED: The shop clocked a million visitors over launch weekend alone. And its first signature item, the Hot Sauce Packet Onesie, sold out within 24 hours- it's now a permanent offering in the shop (in three heat levels).

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