POP/POS

Diageo wanted to lock in prime positioning for Captain Morgan in an off-premise setting. They called on BAMKO to create eye-catching, semi-permanent displays with minimal setup time and seasonal modularity and flair. Our team sourced special paper and coatings to match their bottle label and create dimensional artwork that exploded off the bottle. Retail employees could assemble the final display in minutes and keep up the display all year round. Thanks to the display’s continual refresh opportunities, Captain Morgan could “own” prime floor real estate for longer periods of time, increasing off-premise sales for an already bestselling brand.