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The only thing better than an actual Peloton under the tree
The Christmas morning squeal heard round the world, “You’re getting a Peloton!” got a little louder for those who got to open a gorgeous gift box - instead of a simple slip of paper printed with their delivery date. Peloton’s star rose quickly, and demand for their bikes skyrocketed - especially during the holiday season. As demand outpaced supply, would be riders got restless (and vocal). So Peloton asked BAMKO to help them create a brand experience to tide new buyers over: a little something to slide under the tree for gift recipients.
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